Seize new business opportunities in 2021 with Japanese food products and ingredients.
With the impact of the Coronavirus, food exhibitions have been cancelled or postponed making it difficult for Japanese manufacturers to travel to the United States. This has limited opportunities for buyers to do business with Japanese producers.
The Japan External Trade Organization (JETRO) is a government related organization that works to promote mutual trade and investment between Japan and the rest of the world.
JETRO, in cooperation with JAPAN HOUSE Los Angeles, hosted its “Japanese Food Virtual EXPO 2021 Sample Fair” on Feb. 23, 24, and 25 this year to provide a new way for buyers and Japanese food and dining producers to connect.
Buyers from North and Central America were introduced through the livestream to over 160 of Japan’s finest foods, drinks and alcohols, as well as kitchen items. We granted buyers 30 minutes of dedicated livestream time to learn more about specific products or categories according to their own personal needs and interests. After the event, product samples were given out upon request and buyers had the opportunity to meet independently with manufacturers online.
With the success of the February 2021 Virtual Expo, we look forward to the next time we can host this event.
JETRO Los Angeles
